When Vitamin Water decided to let Facebook users create a new flavor we had no idea that the final product would pay homage to Facebook in so many ways. The new flavor, announced today, is called “Connect” (as in Facebook Connect?) and even carries the Facebook logo on the bottle label.
Ultimately, Facebooker Sarah from Illinois was awarded the grand prize — a nice cash sum totaling $5,000 — for her role in designing the new Connect flavor.
You can expect to see the Facebook ()-branded variety of Vitamin Water, which is “a tasty black cherry-lime flavor made with caffeine and 8 key nutrients,” on shelves come March of this year.
Here’s the full message posted to Vitamin Water’s Facebook Page:
“Unlike the never-ending debate over whether it’s rock-paper-scissors or paper-rock-scissors, based on your votes and your designs, the latest flavor of vitaminwater has FINALLY been decided… introducing the black cherry-lime flavored vitaminwater named… connect! check out this new package- flavor & ingredients, name & label design- all inspired by you- our fans. it’s got 8 key nutrients plus caffeine. thanks for all your help- especially to the grand prize winner Sarah from Illinois and the four other finalist http://budurl.com/q27w. vitaminwater connect will be available in stores nationwide in march this year- so until then, stay hydrated- and keep your eyes here for news, updates and special offers for connect, including a possible sneak tasting opportunity. and btw… it’s rochambeau!”